The makeup world is ever-evolving with new products constantly hitting the market. As we move into 2023, there are plenty of new makeup releases on the horizon along with staple products you’ll want to have in your collection. In this article, we’ll explore the top makeup products of 2023 that beauty lovers and makeup addicts alike need to know about.
Whether you’re looking to try the latest innovations in foundation, eyeliner, mascara, lipstick or eyeshadow, we’ve got you covered. We’ll share the most buzzworthy, must-have makeup products that are essential for creating gorgeous looks this year. From long-lasting lip colors to game-changing complexion products, these are the best of the best hits in the makeup world for 2023.
L’Oreal Infallible 24HR Freshwear Foundation
When it comes to foundation, L’Oreal’s Infallible line has been a drugstore favorite for years. For 2023, they have an exciting new launch with their Infallible 24HR Freshwear Foundation. What makes this formula stand out is its unique water-based formula that provides seamless medium-to-full coverage for up to 24 hours. It has a lightweight, breathable feel on the skin while looking natural, not cakey. Expect a satin matte finish that lasts all day without settling into fine lines.
Maybelline Snapscara Gossip Mascara
Maybelline has reinvented the mascara experience with their Snapscara available in both lengthening and volumizing options. The genius of this product lies in the snap-on brush that curves to hug and coat every lash. The brush snaps on freshly for each use so you get ultra-clean application and intense mascara payoff. For those seeking longer, lifted lashes, the Gossip lengthening formula uses flexible polymers to extend lashes while preventing clumps and flakes.
Charlotte Tilbury Beautiful Skin Foundation
When it comes to luxury beauty products, Charlotte Tilbury reigns supreme. The brand has launched its new Beautiful Skin Foundation with a luminous, second-skin finish. Infused with hyaluronic acid and vitamin C, this foundation hydrates while evening tone and blurring imperfections. The lightweight serum texture feels weightless yet builds beautifully to medium coverage. Reviewers say it leaves your skin looking like the most perfect version of itself.
Rare Beauty Perfect Strokes Matte Liquid Liner
Building on the immense success of Rare Beauty’s bestselling liquid blush and lip products, Selena Gomez has now formulated the perfect liquid eyeliner. This matte liner features a brand-new ultra-flex tip applicator that allows you to create precise, smooth lines of any shape and thickness. The budge-proof formula dries quickly and stays put all day without smudging or transferring. Effortlessly create super sharp cat eyes and thin, subtle lines with this liner.
NARS Light Reflecting Foundation
For those seeking a luminous complexion, NARS has released their advanced Light Reflecting Foundation powered by skincare. Formulated with nourishing ingredients like hyaluronic acid, vitamin C and argan oil, this foundation hydrates skin for a plumped, healthy look. The lightweight, medium coverage formula has a natural radiant finish that diffuses imperfections. Your skin will look like the most glowing, retouched version of itself with this makeup must-have.
Merit The Minimalist Perfecting Complexion Stick
Merit Beauty has earned a cult following for their effortlessly cool, cream-based makeup products. Their new complexion stick makes applying foundation super simple. This cream stick blends seamlessly to perfect and even skin tone while controlling shine. Use it as lightweight coverage or build it up where needed. The creamy formula contains ultra-fine powders that blur pores and smooth skin texture. Pair it with Merit’s Flush Balm on the cheeks for a monochromatic glow.
Pat McGrath PermaGel Ultra Lip Pencil
Pat McGrath continuously produces the most covetable makeup collections and these new PermaGel Ultra Lip Pencils are no exception. With one easy swipe, they deliver a rich, saturated color with a smooth satin finish. The ultra-blendable gel formula provides waterproof wear that doesn’t bleed or feather. With 15 shades ranging from nudes to vibrant tones, you can achieve any lip look from natural enhancement to bold color statements.
Haus Labs RIP Lip Liner
Lady Gaga’s makeup brand Haus Labs excels at delivering daring, trendsetting products like these new RIP Lip Liners. Available in fiery reds, deep plums and cool nudes, these retractable liners make lip defining easy. The anti-feathering formula ensures crisp, sharp lip lines that last for up to six hours. Use alone to fill lips or pair with your favorite lipstick. The unique pointed tip lets you precisely outline, define and shape your lips.
Tower 28 Bronzino Illuminating Cream Bronzer
Cream bronzers are having a major moment and Tower 28 delivers one of the best with this lightweight, buildable formula. Infused with green tea and aloe, it bronzes skin while soothing and protecting. The cream-to-powder finish bronzes without emphasizing dryness or texture. Apply to cheeks, temples, and eyelids for a sunkissed glow. Available in four versatile shades to complement a wide range of skin tones.
Rare Beauty Kind Words Lip & Cheek Cream Blush
Rare Beauty’s bestselling Soft Pinch Liquid Blush expanded the no-makeup makeup look. For 2023, they’re launching a revolutionary, weightless cream blush formula called Kind Words. The ultra-silky, whipped cream texture feels like pure luxury on the skin. Build coverage from a soft veil of color to rich, saturated flush. With 10 wearable shades, there’s an option for any complexion. Finish makeup looks with a wash of these blendable, hydrating blushes.
Fenty Beauty Cheeks Out Freestyle Cream Blush Sticks
Leave it to Rihanna to dream up innovative, fun makeup! Fenty Beauty is launching cheek sticks in 10 playful, buildable shades. These double-ended cream blushes have a velvety, non-greasy formula that blends seamlessly. Use the sponge tip applicator for soft washes of color then layer and sculpt with the cream side. With matte, shimmer, and satin finishes, you can create any kind of cheek look from subtle to striking.
Urban Decay 24/7 Glide-On Eye Pencil Vault
For eyeshadow devotees, Urban Decay is the mother lode. Their new 24/7 Glide-On Vault Collection brings together 25 of their iconic, velvety eye pencils in a spectrum of colors. From bold brights to neutral mattes to shimmering metallics, these creamy, waterproof pencils deliver vivid color payoff. Layer and blend the soft formulas to intensify looks or use them to line eyes and define the waterlines. This ultimate set equips you to create every eye look imaginable.
Huda Beauty Neon Obsessions Palette
Huda Beauty is the queen of eyeshadow palettes and their Neon Obsessions palette brings vibrant color in a petite, portable format. This travel-friendly palette packs 9 smooth, buildable neon mattes and shimmers to create electric summer looks. The highly pigmented shades provide an intense color payoff that applies evenly. Molten shimmers pair perfectly with bold matte oranges, greens, pinks, and yellows. Add neon pops of color or go full-on bright for your eye makeup.
Nudestix Nudies Glow All Over Face Highlighting Balm
For the ultimate lit-from-within glow, check out these highlighting balms from Nudestix. The creamy highlighter formula gives skin a radiant sheen without emphasizing texture or pores. Swipe on cheekbones, down the nose, browbones and cupid’s bow to illuminate your best features. Available in four luminous shades, these balms create a gorgeous glow for all skin tones. Just one universal color Beautiful is flattering for highlighting any skin type.
Truly what’s brilliant about makeup is how transformative it can be. With the right products, you can amplify your best features, get creative and express yourself. In 2023 we can expect makeup brands to continue innovating with new textures, skincare-infused benefits, inclusivity across skin tones, and products that make application easier. With endless possibilities, there’s never been a better time to play with makeup! Whatever your style, these buzzworthy launches provide beautiful options for makeup lovers of all kinds.
Frequently Asked Questions
What are the top makeup trends for 2023?
Some of the top makeup trends for 2023 include luminous, radiant foundation finishes, cream blush and bronzer products, neon and vibrant eye colors, and lip products that are comfortable yet long-lasting.
What new makeup products should I try in 2023?
Some highly anticipated new makeup products to try in 2023 are the L’Oreal Infallible Freshwear Foundation, Charlotte Tilbury Beautiful Skin Foundation, Rare Beauty liquid eyeliner and lip & cheek blush, and Pat McGrath’s PermaGel Ultra Lip Pencil.
What makeup products are must-haves?
Some makeup product must-haves are a great foundation, mascara, eyebrow pencil, nude lipstick, blush, and a versatile eyeshadow palette. Having quality basics in these categories will allow you to create a variety of looks.
What brand has the best new makeup products coming out?
Some of the brands with the most exciting new makeup launches for 2023 include L’Oreal, Maybelline, Rare Beauty, Pat McGrath Labs, Fenty Beauty, Huda Beauty, and Tower 28.
How do I choose new makeup products to try?
When choosing new makeup products, consider your personal style and makeup priorities. Read reviews online from beauty influencers and experts. Opt for products with innovative formulas, on-trend colors, and formulas that address your beauty needs.